GWI uses audience insights to answer the questions every business has about its customers. Powered by consistent data that represents the views of 2.7bn people in 50 countries, GWI’s SaaS platform is an on-demand window into their world, painting a picture of what people everywhere think, feel and do. Trusted by the world’s biggest brands, media businesses, and agencies including Google, Spotify, Twitter, EA, WPP, and Omnicom, our technology and custom data products help steer their strategy and keep their customers coming back for more.