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Collaborative Creativity: How Brands Can Pioneer Livestream Innovation
● Penn 1 Social Stair
● Penn 1 Social Stair
What is Operational Excellence?
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
On the Move: How Uber Ads are Connecting Brands with Consumers
● Tech Stage
● Tech Stage
Brand as 'Multiplier' – Why We Need to Rethink Brand vs Performance
● Insights Stage
● Insights Stage
From Impressions to Impact: Turning Connections into Conversions
● Innovation Stage
● Innovation Stage
Purpose & Progress: The State of Sustainability in the Industry
● Scale Up Lounge
● Scale Up Lounge
Building Non-Endemic Consumer Profiles through Commerce Media Networks
● Marketplace Stage
● Marketplace Stage
Media’s Best ROI? Women.
● Creativity Stage
● Creativity Stage
The Importance of Metadata and Contextual Targeting for CTV Advertising
● Tech Stage
● Tech Stage
Best Buy & Qualcomm: Marketing AI in Consumer Tech
● Insights Stage
● Insights Stage
Igniting Intent and Action Along the Consumer Journey
● Media Stage
● Media Stage
Advertising Week Great Minds 20th Anniversary Kick-Off
● Great Minds Stage
● Great Minds Stage
Paradox No More: Embracing Privacy To Drive Performance
● Innovation Stage
● Innovation Stage
Know Before You Go: The State of Sustainable Production
● Scale Up Lounge
● Scale Up Lounge
Diaries of Diaspora: The Multicultural Communities and Companies Shaping Commerce
● Creativity Stage
● Creativity Stage
Elevating the Checkout Experience for Next-Gen Shoppers
● Marketplace Stage
● Marketplace Stage
Data Power Play: Mastering Media & Ads with [Precision Audiences]
● Tech Stage
● Tech Stage
Emotions, Contextual, and Beyond: Exploring Innovative Ad Strategies on CTV
● Media Stage
● Media Stage
Brand Loyalty and the Gen Z Traveler: Lessons from the Marriott Bonvoy Bold Card
● Insights Stage
● Insights Stage
The Power of We: An Innovative Approach Through Partnership
● Scale Up Lounge
● Scale Up Lounge
Making Social Better and Building Purposeful Brands Along the Way
● Innovation Stage
● Innovation Stage
Thinking Outside the Box and Inside Sphere
● Great Minds Stage
● Great Minds Stage
Building Villages: The Importance of Community Support
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
Unleashing Consumer Engagement: Embracing the Cultural Zeitgeist
● Creativity Stage
● Creativity Stage
Ad to Cart: Leveraging Data to Decode Consumer Purchases Beyond the Amazon Store
● Marketplace Stage
● Marketplace Stage
Crafting the Perfect Combo: Message, Medium, and Attention
● Insights Stage
● Insights Stage
Strategic Decisions Through Data
● Tech Stage
● Tech Stage
Data-Driven Media Strategies: Addressable TV Takes Center Stage
● Media Stage
● Media Stage
Retrain Travel: How Amtrak is Building for the Next Generation
● Innovation Stage
● Innovation Stage
Going for Gold: How Sports Brands are Winning the Relevance Race
● Great Minds Stage
● Great Minds Stage
Looking Through the Brand Lens: Messaging that Supports Sustainable Behaviors
● Scale Up Lounge
● Scale Up Lounge
PrideNOW Presents: The LGBTQ+ Reality Evolution - From Makeover to Takeover
● Creativity Stage
● Creativity Stage
Media Network Masterclass: Unlock the potential of media networks beyond retail
● Marketplace Stage
● Marketplace Stage
AW Lunch Club, Presented by TikTok
● Serra by Birreria
● Serra by Birreria
Strengthening Brand Relationships Through Mobile Video: Get Smart, Interactive, and Personal
● The Landing @ Penn 1, Private Dining Room A
● The Landing @ Penn 1, Private Dining Room A
Navigating Identity in CTV: Precision Targeting and Privacy
● Tech Stage
● Tech Stage
Getting Your Game Right for Super Bowl 2025
● Media Stage
● Media Stage
Media Revolution: Redefining Growth Through Channel Diversification
● Insights Stage
● Insights Stage
Be What Happens Next: How TikTok Is Reshaping Creative & Commerce
● Great Minds Stage
● Great Minds Stage
Going for Gold: How Self-Care Improves Athletic Performance
● Innovation Stage
● Innovation Stage
Gen Z Meets the C-Suite: National Civics Bee
● Scale Up Lounge
● Scale Up Lounge
The Power of Streaming TV : Interview with Liz Blacker – EVP, Sabio
● Media Stage
● Media Stage
Real-Time Health Intelligence: Cutting Media Waste and Amplifying Impact Beyond Vanity Metrics
● The Landing @ Penn 1, Private Dining Room B
● The Landing @ Penn 1, Private Dining Room B
How to Reach the 22m Households You Are Missing Out on In the Streaming Age
● Creativity Stage
● Creativity Stage
Retail Media Evolution: Embracing Growth and Navigating Challenges
● Marketplace Stage
● Marketplace Stage
BRAVE BRANDS Lunch with the Advertising Club of New York
● Special Events
● Special Events
How Media Has Changed Forever: Winning the Era of Fragmented Shopping
● Marketplace Stage
● Marketplace Stage
From Ingredients to Insights: Data Collaboration Recipes that Deliver
● Tech Stage
● Tech Stage
Engage + Activate + Measure: Your Recipe for Success in Today’s TV Landscape
● Media Stage
● Media Stage
The Power of Creators: driving authentic engagement and business results
● Insights Stage
● Insights Stage
Presentation & Workshop: What is the Cost of Silence for brands?
● Scale Up Lounge
● Scale Up Lounge
Squeezing the Best Out of Life with Tay and Taylor Lautner
● Great Minds Stage
● Great Minds Stage
The Power of Prediction: Announcing the Future of Marketing Performance
● Innovation Stage
● Innovation Stage
Unlocking Uber’s Ad Power: A Conversation with Megan Ramm
● Creativity Stage
● Creativity Stage
Unlocking the Power of Lifetime Value with Rewards
● Marketplace Stage
● Marketplace Stage
Bucket List Adventures: Transforming Ideas into Unforgettable Experiences
● Creativity Stage
● Creativity Stage
The Role of Programmatic Technology in Growing the TV Advertising Ecosystem
● Media Stage
● Media Stage
Gen Z Hates Your Ads (Here’s How to Reach Them Anyway)
● Insights Stage
● Insights Stage
What’s Next for Clean Rooms: Revolutionizing Measurement Across Your Ecosystem
● Tech Stage
● Tech Stage
The Ad Tech Shake-Up: What Does the Google Anti-Trust Trial Mean for Marketers?
● Innovation Stage
● Innovation Stage
The In-Store Retail Media Playbook: How Brands are Driving Results
● Marketplace Stage
● Marketplace Stage
From Cost Center to Revenue Driver: Elevating Marketing's Impact
● Great Minds Stage
● Great Minds Stage
David Meltzer : Shakespeare's Secrets to Marketing
● Creativity Stage
● Creativity Stage
Fable & Mane Head Massages
● The CMO Lounge
● The CMO Lounge
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
Location Intelligence in Advertising
● Tech Stage
● Tech Stage
A Match Made in Data
● Media Stage
● Media Stage
How United Airlines Soars to New Heights by Embracing a Creator Mindset
● Insights Stage
● Insights Stage
Future-Proofing Your Team Through Sustainability Mentorship & Upskilling
● Scale Up Lounge
● Scale Up Lounge
Industry Journalists Tell All...
● Innovation Stage
● Innovation Stage
Pick one: Are We Branding or Selling Today?
● Marketplace Stage
● Marketplace Stage
Cracking the Recipe for the Right Brand Spokesperson
● Creativity Stage
● Creativity Stage
Beyond the Surface: Leveraging Authentic Representation through Diverse Creators
● Great Minds Stage
● Great Minds Stage
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
Revolutionizing TV Advertising in the Age of Live and Tentpole Programming
● Media Stage
● Media Stage
Bridging the Gap: Performance Marketing Meets Brand Building
● Insights Stage
● Insights Stage
How Brands & Ad Agencies Can Partner With The UN to Advance Sustainability
● Scale Up Lounge
● Scale Up Lounge
Bridging The Gap: How Technology Can Solve Brand Safety and Suitability in News
● Tech Stage
● Tech Stage
Real Content, Real Audiences: Empowering Authenticity in the AI Era
● Innovation Stage
● Innovation Stage
Setting New Standards: Shaping the Future of Streaming with EXCELLENCE!
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
Mental Health Matters: Kenneth Cole & The Mental Health Coalition
● Great Minds Stage
● Great Minds Stage
The Emerging Home Bar: Unlocking Incremental Customers For Alcohol Brands
● Marketplace Stage
● Marketplace Stage
Building Cultural Relevance: The Power of Strategic Partnerships
● Creativity Stage
● Creativity Stage
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
Creative Mix: the Science and Magic of Effectiveness
● Tech Stage
● Tech Stage
Addressing Addressable CTV
● Media Stage
● Media Stage
How Authentic Cultural Resonance Affects Your Bottom Line
● Insights Stage
● Insights Stage
Why Curiosity Is The Key To A More Sustainable Future
● Scale Up Lounge
● Scale Up Lounge
Didn’t We Just See This? Using Data & Ad Creative Intelligence to Tackle CTV
● Innovation Stage
● Innovation Stage
A Conversation with Randi Stipes: Building Customer Connections Through Trust
● Insights Stage
● Insights Stage
Curiosity, Creativity, and Optimism with Yara Shahidi
● Great Minds Stage
● Great Minds Stage
Consumer Purchase Data - Marketing's New Currency!
● Marketplace Stage
● Marketplace Stage
Daily Mail on Dominating the Social Discourse
● Creativity Stage
● Creativity Stage
Breaking Through the Surface: Cultivating True Connections with HBCUs
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
From the Age of Purpose to the Age of Impact: Creating Sustainable, Scalable, & Measurable Content
● Scale Up Lounge
● Scale Up Lounge
Scaling AI Responsibly for Smarter, Data-Driven Marketing
● Tech Stage
● Tech Stage
Unlocking Best-in-Class Service, Scale, & Experience in Retail Media
● Insights Stage
● Insights Stage
Leveraging the Power of Local to Enhance National Campaigns
● Media Stage
● Media Stage
Reshaping the Future of Brand Safety & Suitability
● Innovation Stage
● Innovation Stage
Akkio Happy Hour Cart
● Activations and Food Carts - Lower Level 2
● Activations and Food Carts - Lower Level 2
How Brands Can Stop Chasing Pop Culture, and Co-Create it Instead
● Creativity Stage
● Creativity Stage
Terry Crews: All About Super Serious
● Great Minds Stage
● Great Minds Stage
Revolutionizing Traditional Media Networks: The Impact of Chase Media Solutions
● Innovation Stage
● Innovation Stage
Ahead of the Curve: How the Industry is Evolving in a New Era of Video
● Media Stage
● Media Stage
Marketing & Design's Role In Leading Sustainable Business Transformations
● Scale Up Lounge
● Scale Up Lounge
From the Runway to the Field: Jeff Talks Fashion, Sports, and Corporate Partnerships
● Insights Stage
● Insights Stage
Martini Happy Hour Presented by Akkio
● Tech Stage
● Tech Stage
Behind the Sound: The Art of Music Composition for Advertising
● Innovation Stage
● Innovation Stage
Disney and Coca-Cola on Co-Branded Storytelling and Fans
● Creativity Stage
● Creativity Stage
Sigma Software Group AdTech Poker Night
● Special Events
● Special Events
Future is Female Awards
● The Cutting Room
● The Cutting Room
Why It's Hard to Meet Customer Needs — and How to Succeed
● Penn 1 Social Stair
● Penn 1 Social Stair
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
Creating Impactful Brand Relationships with Student Athletes
● Creativity Stage
● Creativity Stage
How to Leverage Innovative Technology for Improved ROAS in 2024
● Tech Stage
● Tech Stage
Unlocking brand potential: Elevating brand reach and voice
● Insights Stage
● Insights Stage
Consumers Have Infinite Media Choices. Why Don’t Advertisers?
● Media Stage
● Media Stage
AI in Action: A New Era of Advertising Effectiveness
● Innovation Stage
● Innovation Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
The Future of Measurement: Real-Time Connected Intelligence
● Great Minds Stage
● Great Minds Stage
Rob Mayhew And The New Business Chemistry Meeting
● Scale Up Lounge
● Scale Up Lounge
How Even the Most Local Business Can Reach Customers on the Biggest Screen
● Marketplace Stage
● Marketplace Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
Game Changer: Reimagining Postseason College Hoops with College Basketball Crown
● Creativity Stage
● Creativity Stage
Storytelling in the Digital Age: Cross Platform Engagement & Content Monetization
● Media Stage
● Media Stage
Strategies to Safeguard Your Brand and Navigate Misinformation
● Tech Stage
● Tech Stage
From clicks to conversations: how to build connections and engage your audience
● Insights Stage
● Insights Stage
Contextual’s Comeback: Navigating Targeting in a Cookie-Complex World
● Innovation Stage
● Innovation Stage
Unlocking Omnichannel Success: Full Funnel Strategies for Retail Media
● Great Minds Stage
● Great Minds Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
From Vision to Venture: Female Agency Owners Redefining the Status Quo
● Scale Up Lounge
● Scale Up Lounge
You’ll Never Find Chicken Tikka Masala in India & Other Global Marketing Lessons
● Marketplace Stage
● Marketplace Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
Meet the Millers: Mastering NIL, Hercy and Percy Miller (Master P)
● Creativity Stage
● Creativity Stage
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
AI in the Spotlight: Creating Compelling Narratives that Resonate
● Insights Stage
● Insights Stage
The Perfect Coupling of CTV & Commerce Media
● Tech Stage
● Tech Stage
Do You Remember My Ad? Why Ad Resonance Matters More Than Ever.
● Media Stage
● Media Stage
The Speed of Culture: Elevating Low-Interest Brands into the Zeitgeist
● Great Minds Stage
● Great Minds Stage
Transparency in Ad Measurement: Unlocking Precision in Pharma
● Innovation Stage
● Innovation Stage
AD CLUB CONVERSATIONS WITH SERIES: YOUNG PRO INTERVIEW w/ KARGO
● Scale Up Lounge
● Scale Up Lounge
Small Brands that Break Through
● Marketplace Stage
● Marketplace Stage
The NIL Revolution: Building Brands in Sports and Beyond
● Creativity Stage
● Creativity Stage
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
Fandoms, Tropes and Reaching Gen Z Through Storytelling
● Insights Stage
● Insights Stage
Maximizing Customer Engagement and Loyalty: Harnessing Reward Programs and Omnichannel Addressability
● Tech Stage
● Tech Stage
Balance The Mix: Why Empowering Women in Music Amplifies Brands
● Media Stage
● Media Stage
AD CLUB CONVERSATIONS WITH SERIES: YOUNG PRO INTERVIEW w/ VERIZON
● Scale Up Lounge
● Scale Up Lounge
Local On the Scoreboard: Using Market Level Intel to Optimize National Reach
● Innovation Stage
● Innovation Stage
Creator Connections: Helping Brands Tap Into New Audiences
● Great Minds Stage
● Great Minds Stage
Made For the Moment
● Creativity Stage
● Creativity Stage
Tom Daley, Building a Business With Love
● Marketplace Stage
● Marketplace Stage
Breaking the Mold: Changemakers Shaping the Future of Marketing
● Serra by Birreria
● Serra by Birreria
Lunch and Learn with iSpot.tv: Unlocking the Future of Video Measurement
● The Landing @ Penn 1, Private Dining Room A
● The Landing @ Penn 1, Private Dining Room A
IV.AI - There’s No One AI Button - But Many Companies Are Succeeding
● Media Stage
● Media Stage
Strengthening CTV’s Future with Contextual Innovation
● Tech Stage
● Tech Stage
Ceding control: Creating brand experiences that resonate
● Insights Stage
● Insights Stage
AD CLUB CONVERSATIONS WITH SERIES: YOUNG PRO INTERVIEW w/ DDB
● Scale Up Lounge
● Scale Up Lounge
The New Change Makers
● Creativity Stage
● Creativity Stage
Building Content for a Diverse World: How EXCELLENCE! is Transforming the Streaming Landscape
● Great Minds Stage
● Great Minds Stage
Brand Building in the Post-TV Era
● Innovation Stage
● Innovation Stage
How to Prioritize When You Do it All: Top Advertising Tactics to Take With You
● Marketplace Stage
● Marketplace Stage
Beyond The Hype: How AI Is Transforming Retail Media
● The Landing @ Penn 1, Private Dining Room B
● The Landing @ Penn 1, Private Dining Room B
Ad Club of NY Networking Time - Member Meet Up and Others Welcome
● Scale Up Lounge
● Scale Up Lounge
Owning the Game: Scoring Big in Women’s Sports
● Creativity Stage
● Creativity Stage
How to Go Viral (The Art and Science of Social Media Marketing)
● Insights Stage
● Insights Stage
It’s Beginning To Look A Lot Like Christmas... All Year Long
● Media Stage
● Media Stage
Media Networks: Walgreens' Innovative Approach to Harnessing the Power of Data
● Tech Stage
● Tech Stage
What’s the Score?
● Innovation Stage
● Innovation Stage
SMAC: The New Faces of Entertainment
● Great Minds Stage
● Great Minds Stage
Punching Above Your Weight: A Playbook for Challenger Brands
● Marketplace Stage
● Marketplace Stage
The Legacy Classic: Introducing New Audiences to the HBCU Experience
● Creativity Stage
● Creativity Stage
From Billboard to Cart: Fashion Brands Leverage Social OOH to Drive Engagement
● Insights Stage
● Insights Stage
The New Age of CTV Advertising: A Q&A With Wurl's CEO
● Tech Stage
● Tech Stage
Game On! How Discord Became the Place to Be for Players
● Media Stage
● Media Stage
A Conversation With David Levy
● Creativity Stage
● Creativity Stage
Ignite Audiences and Elevate Brands: Crafting Authentic Stories to Drive Impact
● Great Minds Stage
● Great Minds Stage
The Creator Economy: Navigating Growth, Opportunities, and Impact
● Innovation Stage
● Innovation Stage
Finding the Sweet Spot: Authentic, Ethical Media
● Media Stage
● Media Stage
A Conversation with Dave Olesnevich: The Art & Science of Data Driven Marketing
● Tech Stage
● Tech Stage
Small Businesses, Big Opportunities: The Savvy Brand’s Guide to Growth
● Marketplace Stage
● Marketplace Stage
The Three Revolutionaries Set To Make Advertising Great Again
● Scale Up Lounge
● Scale Up Lounge
Beyond the Broadcast: Orchestrating Omnichannel Strategies for Sports Audiences
● Creativity Stage
● Creativity Stage
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
Live, Tech, and the Future of Brand Engagement
● Insights Stage
● Insights Stage
The New Style Playbook featuring Kesha McLeod
● Creativity Stage
● Creativity Stage
THE OUTSIDERS on Broadway: Behind the Curtain
● Media Stage
● Media Stage
CTV Fireside Chat - Understanding the Gateway Ad and How Data Has Evolved
● Tech Stage
● Tech Stage
Building Better Business Returns with TikTok
● Great Minds Stage
● Great Minds Stage
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
Doing more with less: Using smarter measurement tech to achieve branding goals
● Innovation Stage
● Innovation Stage
Unlocking the Power of DOOH: A Conversation with SOMO's CRO Jamie Lowe
● Insights Stage
● Insights Stage
Deal-Closing Mastery: Train Hard, Align Fast, Win Big!
● Scale Up Lounge
● Scale Up Lounge
The Media Revolution: How Can Media and Brands Successfully Partner on Social?
● Marketplace Stage
● Marketplace Stage
More Love. More Heart. Learn CPR with NFL Safety, Damar Hamlin
● Creativity Stage
● Creativity Stage
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
Don’t Be Afraid: The Joy of Horror
● Media Stage
● Media Stage
How to Overcome Your Ad-Ops Capacity Crisis for Scalable Success
● Tech Stage
● Tech Stage
Gen Z and Beyond: How to Navigate the Go-Get Generation
● Insights Stage
● Insights Stage
SNL50: How NBCUniversal is Transforming Brand Storytelling through Live Tentpole Events
● Great Minds Stage
● Great Minds Stage
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
Beyond the Buzzword: Dissecting Optionality
● Innovation Stage
● Innovation Stage
Public Speaking & Pitching
● Scale Up Lounge
● Scale Up Lounge
The Triple Screen: New Strategies for Gen Z's Fractured Attention
● Marketplace Stage
● Marketplace Stage
How Angel City FC Founders Built the World's Most Valuable Sports Franchise
● Creativity Stage
● Creativity Stage
Let’s Get Local: Modern Media Measurement That Matters
● Innovation Stage
● Innovation Stage
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
House of Puff: Beyond High, Cannabis Culture is Haute.
● Insights Stage
● Insights Stage
House of Data: Advanced Advertising in a Fragmented Media Ecosystem
● Media Stage
● Media Stage
Cross-Platform Buying Is No Longer An Option, It’s Required
● Tech Stage
● Tech Stage
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
CTV and Retail Media 2.0
● Innovation Stage
● Innovation Stage
The Modern Day Athlete: Investing in the Future
● Creativity Stage
● Creativity Stage
From Google to Moloco: Driving Mobile App Growth Beyond Walled Gardens
● Marketplace Stage
● Marketplace Stage
ReachTV’s Rise: How Lynnwood Bibbens is Redefining Television for Today’s Traveler
● Marketplace Stage
● Marketplace Stage
How AI is helping to unlock the future of data-driven marketing
● Tech Stage
● Tech Stage
Inclusion = Income: Supercharging brand growth & profitability
● Insights Stage
● Insights Stage
Turning Up the Heat: The Rise of Hot Ones
● Media Stage
● Media Stage
The Digital Huddle: Using Data to Rally Today's Sports Fans
● Innovation Stage
● Innovation Stage
A New Investment Class: The Future of Sports Business
● Creativity Stage
● Creativity Stage
Unleashing Creativity for Video Using Google AI
● Great Minds Stage
● Great Minds Stage
Pitching to Win vs. Solving the Problem
● Marketplace Stage
● Marketplace Stage
Why Music Matters: Harnessing the Most Direct Emotional Conduct to the Loyalty and Purchasing Decisions of Consumers
● Scale Up Lounge
● Scale Up Lounge
Clicks, Quality, and Chaos: The Real Talk on Media Buying
● Tech Stage
● Tech Stage
Overwolf & Dentsu: Engaging Gen Z Through the Power of Gaming
● Insights Stage
● Insights Stage
From Chad to Ocho: The Creation of the OchoCinco Brand
● Creativity Stage
● Creativity Stage
Ad Icons Bingo: Celebrating 20 Years of Advertising Week
● Scale Up Lounge
● Scale Up Lounge
NIL Happy Hour
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
A Glass of Wine w/ Carmelo Anthony + Asani Swann
● Creativity Stage
● Creativity Stage
VIP Dinner, Presented by eBay Advertising
● Oceans
● Oceans
Marketing in the Age of AI - VIP Roundtable Dinner, presented by IBM
● Gabriel Kreuther Restaurant
● Gabriel Kreuther Restaurant
VIP Dinner, Presented by Spectrum Reach
● Le Jardinier
● Le Jardinier
Ghidrah Global Music Present: 20 Years of Music to Celebrate 20 Years of Advertising Week
● The Cutting Room
● The Cutting Room
The Privacy Sandbox Soirée
● Marquee New York
● Marquee New York
Wurl Food Truck
● Activations - Ground Level
● Activations - Ground Level
Advertising Week X Strava Run Club
● Life Time
● Life Time
Angel Pitch Breakfast
● Scale Up Lounge
● Scale Up Lounge
Leadership Breakfast, Presented by VIZIO
● Penn 1 Social Stair
● Penn 1 Social Stair
Unlocking Business Growth: Mastering Brand Love and Performance Advertising
● Insights Stage
● Insights Stage
Bespoke Brand Solutions with Lyft Media
● Innovation Stage
● Innovation Stage
The Private Equity View of Media, Advertising, and Marketing Technology
● Scale Up Lounge
● Scale Up Lounge
Unmissable Brands: How to Become Essential in People’s Lives
● Great Minds Stage
● Great Minds Stage
Retail Media Measured: Shining Light on the Holistic Impact of Retail Media
● Marketplace Stage
● Marketplace Stage
Leading With Authenticity
● Creativity Stage
● Creativity Stage
Bias In AI: Uncovering the Unseen consumer
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
The Art and Science of AI-Driven Digital Advertising
● Tech Stage
● Tech Stage
Harnessing the Power of 1st Party Data
● Media Stage
● Media Stage
Live Nation and the Revolution in Live Event Sponsorship
● Scale Up Lounge
● Scale Up Lounge
Gen Z Attention: The Data Behind Brands in Gaming in 2024
● Insights Stage
● Insights Stage
Playlists to Podcasts: Unpacking what’s new and next with Gen Z culture
● Great Minds Stage
● Great Minds Stage
Leveling Up Your Ad Game: How to Win with Gaming Audiences
● Innovation Stage
● Innovation Stage
The Funnel Fallacy: A New Alchemy for Brand Growth
● Marketplace Stage
● Marketplace Stage
Unlocking the Power of Co-Creation
● Creativity Stage
● Creativity Stage
Perplexity, AI-Native Search Disruptor, Begins a New Chapter in Advertising
● Scale Up Lounge
● Scale Up Lounge
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
Demystifying AI with TechRadar & Tom’s Guide: Do consumers really care?
● Insights Stage
● Insights Stage
What's Next for AI in Digital Advertising?
● Tech Stage
● Tech Stage
5 Key Trends You Need to Know About the State of CTV Viewers
● Media Stage
● Media Stage
The State of Streaming: Creating Content That Resonates
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
Using Engaging Content to Fight Hate
● Great Minds Stage
● Great Minds Stage
Play it Forward: How Gaming Immersion Unlocks Player Attention
● Innovation Stage
● Innovation Stage
The Thirst Is Real: How Stanley is Balancing Legacy and Relevancy
● Creativity Stage
● Creativity Stage
Current State of the Advertising Ecosystem: Private Company Perspective
● Scale Up Lounge
● Scale Up Lounge
Data Havens: Real-World Wins + Innovation with Cleanrooms
● Marketplace Stage
● Marketplace Stage
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
The Challenges of Measuring Business Outcomes Across Platforms
● Media Stage
● Media Stage
More Than Skin Deep: Catalyzing a More Inclusive Beauty Industry
● Insights Stage
● Insights Stage
Play to Win: AI Strategies from Top Marketers
● Tech Stage
● Tech Stage
Demystifying the Real Value of AI in Marketing
● Great Minds Stage
● Great Minds Stage
Bridging the Divide: Finding Common Ground Between Democrats and Republicans
● Innovation Stage
● Innovation Stage
Stagwell: Momentum for a Disruptor Agency
● Scale Up Lounge
● Scale Up Lounge
No Filter Needed: The Real Deal on Authenticity from the Creator’s Perspective
● Creativity Stage
● Creativity Stage
Retail Reimagined: Storytelling Isn’t Just for Kids
● Marketplace Stage
● Marketplace Stage
Driving Real-Time Brand Impact with Always-On, Connected Commerce
● Serra by Birreria
● Serra by Birreria
Emerald: A Bright Future for In-Person Marketing
● Scale Up Lounge
● Scale Up Lounge
Maximizing Marketing Impact: Harnessing Full-Funnel Analytics for ROI
● The Landing @ Penn 1, Private Dining Room B
● The Landing @ Penn 1, Private Dining Room B
Dare to Give It Away: Interview with Free Ad-Supported TV Pioneer Ilya Pozin
● Media Stage
● Media Stage
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
Would the Ad Industry Benefit from its Own “HRC Index?”
● Insights Stage
● Insights Stage
Designing for Emotional Intelligence: Harnessing Generative AI for Brand EQ
● Tech Stage
● Tech Stage
Changing the Game by Getting Back to Basics: Data Standards
● Innovation Stage
● Innovation Stage
Quad: Data-Driven Opportunities
● Scale Up Lounge
● Scale Up Lounge
The Data Inclusivity Imperative: How to Connect With and Captivate Growth Audiences
● Media Stage
● Media Stage
Moving from Reach to Measurable Outcomes: How Machine Learning is Transforming the Agency Opportunity
● The Landing @ Penn 1, Private Dining Room A
● The Landing @ Penn 1, Private Dining Room A
Overheard's Hot & Single, Tinder on Best Ways for Brands to Make a Creator Match
● Creativity Stage
● Creativity Stage
How the Right Technology Augments Retail Media and Positive Consumer Experiences
● Marketplace Stage
● Marketplace Stage
MotoGP: Iconic Brand, Vrooming to New Heights
● Scale Up Lounge
● Scale Up Lounge
Behind the Scenes with Barstool: How the Stool & Stars Weave Brands into Culture:
● Marketplace Stage
● Marketplace Stage
The Business of Building Fandom: Streaming Into the Future
● Media Stage
● Media Stage
From Super Realistic to Super Weird: How GenAI is Democratizing Creativity and Reshaping Agency Models
● Tech Stage
● Tech Stage
A Presidential Campaign is Taking More Risks Than Your Brand
● Insights Stage
● Insights Stage
Where Do We Go From Here: Creators, Brands and Authenticity
● Great Minds Stage
● Great Minds Stage
Turn Down & Change Minds with Lil Jon & Natural Vitality
● Innovation Stage
● Innovation Stage
Measuring Entertainment Across Screens
● Marketplace Stage
● Marketplace Stage
Dear Media: Navigating Influence and Authenticity in Advertising
● Creativity Stage
● Creativity Stage
Late Stage Lunch in Partnership with Progress Partners
● Scale Up Lounge
● Scale Up Lounge
How BARK Air Took Flight; The Story Behind the World’s First Airline for Dogs
● Insights Stage
● Insights Stage
Disrupting the AI Fear Cycle in Creativity
● Tech Stage
● Tech Stage
Jump Around: Building A New Badger Blueprint for Athletic Success
● Media Stage
● Media Stage
Goal! How Soccer Is Scoring with Fans & Brands in the US
● Great Minds Stage
● Great Minds Stage
Navigating the Future of Retail Media: Staying Ahead of the Curve
● Innovation Stage
● Innovation Stage
Building Brands for Longevity: How to Thrive in a Fast Paced Market
● Creativity Stage
● Creativity Stage
The Future is Free: Ad-Supported Models Shaping The Age of Attention
● Marketplace Stage
● Marketplace Stage
Interview: Kinective Media by United Airlines- The Traveler Media Network
● Innovation Stage
● Innovation Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
The Next Generation of TV Powered by GenAI
● Tech Stage
● Tech Stage
The Kindlers of Kindness
● Insights Stage
● Insights Stage
Streaming Success: Navigating a Multi-Screen Maze
● Media Stage
● Media Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
From Online to On Screen - Virality is the Pathway to Cinema
● Great Minds Stage
● Great Minds Stage
Privacy Hijacks Signals: Future-Proof 1P Data with Real-Time Data Collaboration
● Innovation Stage
● Innovation Stage
Interview with Steve Cox, CEO of Ryff, former head of VPP at Amazon Prime Video
● Tech Stage
● Tech Stage
The Evolution of Tinx: Christina Najjar in conversation with Lizzie Collins
● Creativity Stage
● Creativity Stage
Harnessing the Power of Data Collaboration
● Marketplace Stage
● Marketplace Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
Inside Under Armour’s Quest to Fuse GenAI and Traditional Production
● Tech Stage
● Tech Stage
Tap Into Streaming TV Data to Drive Advertising Impact
● Media Stage
● Media Stage
From Founder to Funded: Hearstlab on Investing in Women-Led Start-ups
● Scale Up Lounge
● Scale Up Lounge
The Era of Multimodal Brands: Reimagining the Creative Workflow with AI
● Innovation Stage
● Innovation Stage
Top of the Playlist - Key Trends in Latin Music Artist Brand Strategies and Partnerships
● Great Minds Stage
● Great Minds Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
Turning Creators into Loyal Brand Champions
● Creativity Stage
● Creativity Stage
How Digitally Native Brands Leverage Out of Home to Scale and Grow
● Marketplace Stage
● Marketplace Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
AWAccelerate
● Scale Up Lounge
● Scale Up Lounge
Next Generation CTV: Service, AI and Connection
● Tech Stage
● Tech Stage
The Penguin: How HBO & Jefferson’s Bourbon Chilled & Thrilled Consumers
● Media Stage
● Media Stage
From Politics to Pop Culture: The Transformative Power of Data in Advertising
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
How Conversation Drives Culture and Builds Brand Loyalty
● Insights Stage
● Insights Stage
Authentic Branding: You Can Be ‘Real’ and Partner with Brands
● Great Minds Stage
● Great Minds Stage
Express Manicure - Must Book On App
● The CMO Lounge
● The CMO Lounge
Rewriting the Sports Marketing Playbook: The Kansas City Chiefs
● Innovation Stage
● Innovation Stage
Activating Millions of Creators to Drive Brand Awareness with VSCO
● Insights Stage
● Insights Stage
A Podcast Host and a Sales Manager Walk into a Bar…
● Marketplace Stage
● Marketplace Stage
The Employee Generated Content Revolution: Their Influence is your Growth
● Creativity Stage
● Creativity Stage
Wine Experience presented by Firstleaf
● The CMO Lounge
● The CMO Lounge
Menopause, Media + the Multibillion Market
● Great Minds Stage
● Great Minds Stage
Meaningful Moments, Amplified: How Brands Can Fuel Quality Time
● Insights Stage
● Insights Stage
Really Get Your Nose in There: Lessons for Marketers from the World of Wine
● Tech Stage
● Tech Stage
Needle in a Digital Haystack: Unearthing Incremental Viewers in the Streaming Age
● Media Stage
● Media Stage
Brands talk Roblox: shaping the future of consumer engagement and commerce
● Innovation Stage
● Innovation Stage
Exploring the World Through the Lens of Identity
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
The Power of Moments: A Guide to Data-Driven Strategies for Impactful Campaigns
● Marketplace Stage
● Marketplace Stage
The Business of Sports: Global Partnerships in Action
● Great Minds Stage
● Great Minds Stage
Authenticity Sells: Creators Enhancing Brand Reputation and Commerce
● Creativity Stage
● Creativity Stage
REDEFINING BRAVERY
● Insights Stage
● Insights Stage
Empty Couches, Empty ROI: How In-Scene Ads Are Engaging Weary Viewers
● Tech Stage
● Tech Stage
How Identity Innovation is Unlocking the Coveted iOS Audience for Marketers
● Innovation Stage
● Innovation Stage
The Canadian Test Kitchen: Canada as a Global Marketing Innovation Hub
● Marketplace Stage
● Marketplace Stage
Galore Happy Hour
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
VIP Dinner, Presented by Twilio and Meta
● Gabriel Kreuther Restaurant
● Gabriel Kreuther Restaurant
VIP Dinner, Presented by Best Buy
● House of the Red Pearl
● House of the Red Pearl
LATAM Delegation Cocktails at Advertising Week New York
● Castell Rooftop, AC Hotel
● Castell Rooftop, AC Hotel
Wurl Food Truck
● Activations - Ground Level
● Activations - Ground Level
The Best Kept Secret to Maximizing Your Meta Ad Budget: Customer Data Platforms
● Penn 1 Social Stair
● Penn 1 Social Stair
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
The Marketing Society Changemakers Conference: IMPACT, 9:30am-12pm
● Scale Up Lounge
● Scale Up Lounge
Great Minds 20th Anniversary All Stars
● Great Minds Stage
● Great Minds Stage
The Next Frontier in Identity: Addressability in CTV, Digital Audio & Gaming
● Tech Stage
● Tech Stage
The Power of Passions: The Future of Brand Engagement
● Insights Stage
● Insights Stage
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
The Marketing Society- Cultural Endurance for Impact
● Scale Up Lounge
● Scale Up Lounge
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
The FAST Lane Isn’t for Cruising: How the Acceleration of Free Streaming Media is Reshaping the Marketing Landscape
● Media Stage
● Media Stage
The Marketing Society- Ideas that change the world
● Scale Up Lounge
● Scale Up Lounge
Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election
● Insights Stage
● Insights Stage
Purpose-Built & Mission-Driven: Emergence of Specialized Programmatic Platforms
● Tech Stage
● Tech Stage
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
Tech Gladiators: Discover the Sports Partnerships of the Future
● Innovation Stage
● Innovation Stage
Creative Agility - Moving Fast and Changing Minds featuring Swayable & The Drum
● Creativity Stage
● Creativity Stage
The Marketing Society- The Gen Z Impact
● Scale Up Lounge
● Scale Up Lounge
Beyond Impressions: How Pixel Attribution is Revolutionizing Podcast Advertising
● Podcast Zone
● Podcast Zone
Cut time, not creativity
● Marketplace Stage
● Marketplace Stage
Psychic Reading - Must Book On App
● The CMO Lounge
● The CMO Lounge
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
What's Next in Programmatic: Unlocking Precision and Scale across CTV and Linear
● Tech Stage
● Tech Stage
The Marketing Society- Mission Matters: Amplifying Non-Profit Impact
● Scale Up Lounge
● Scale Up Lounge
Winning Big: Insights All Advertisers Can Learn from 2024's Political Plays
● Media Stage
● Media Stage
CTV Advertising Trends for the 2024 Election
● Insights Stage
● Insights Stage
Post Election 2024: How Brands Can Combat the DEI Backlash & Commit to Diversity
● Innovation Stage
● Innovation Stage
Motherhood and Media: Stories of Success and Balance of Women in Operations
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
The Marketing Society- Under the Spotlight with Sheryl Adkins-Green
● Scale Up Lounge
● Scale Up Lounge
The Rise of Programmatic Podcast Advertising
● Podcast Zone
● Podcast Zone
90s Nostalgia, Eight Flavors and a Timeloop: The Making of Groundhog Lay's
● Creativity Stage
● Creativity Stage
Future is Female Presents: Power Players
● Marketplace Stage
● Marketplace Stage
Complimentary Brand Marketer Career Coaching - Must Be Booked Through App
● The CMO Lounge
● The CMO Lounge
The Power of Storytelling: An Inside Track to Political Ad-Making
● Media Stage
● Media Stage
The Future of Programmatic
● Tech Stage
● Tech Stage
The Power Of Cultural Experiences
● Insights Stage
● Insights Stage
The Marketing Society- Using Business as a Force for Good
● Scale Up Lounge
● Scale Up Lounge
Inside #TakeItDown, The Advocacy Campaign Pushing to Protect Kids Online
● Innovation Stage
● Innovation Stage
Passing Go with Hasbro: How to Keep Classic Toys Fresh in the Eyes of Consumers
● Creativity Stage
● Creativity Stage
Secrets to Success
● Marketplace Stage
● Marketplace Stage
The Evolution of the Podcast Audience
● Podcast Zone
● Podcast Zone
Marketing Society Closing Address
●
●
Most Influential Small Business Marketers Lunch with Amazon Ads
● Serra by Birreria
● Serra by Birreria
Global Impact: How Black American Culture is Shaping Sports and Entertainment
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
Rethinking Growth: How Brands Can Scale Mobile Success Beyond the Usual Playbook
● Tech Stage
● Tech Stage
Truth and Trust … or Toxicity? News in 2024 and Beyond
● Media Stage
● Media Stage
Don't Google it, Don't TikTok it, Secret it!
● Scale Up Lounge
● Scale Up Lounge
How Advertisers Can Thrive in the Next Era of Online Privacy
● Insights Stage
● Insights Stage
The Marketing Society and UK Advertising Connections & Conversations Lunch at The CMO Lounge
● The CMO Lounge
● The CMO Lounge
Moving the Needle: Transforming Gun Safety Through Unified Action
● Innovation Stage
● Innovation Stage
The Power of Latin Music - A Conversation with RIMAS Entertainment, Eladio Carrión and UTA
● Great Minds Stage
● Great Minds Stage
Navigating the Future of Advertising: A Chat with Nicole Penn, CEO of EGC Group
● Media Stage
● Media Stage
A Conversation with Matt Scheckner and Dana DiGregorio
● Insights Stage
● Insights Stage
Going Global - Unlocking the international podcast market
● Podcast Zone
● Podcast Zone
Uncovering the Secret: Strategic Data Collaboration for Advertising Success
● Marketplace Stage
● Marketplace Stage
How Honda used music to connect with Gen Z through branded content
● Creativity Stage
● Creativity Stage
Diversity, Data & Dicks
● Insights Stage
● Insights Stage
Redefining Audience Targeting with Generative AI in a Privacy-First World
● Tech Stage
● Tech Stage
Dominating TV with Live Sports, Partnerships, and Scale
● Media Stage
● Media Stage
Casting a Vision: Reimagining Advertising Through the Hollywood Lens
● Great Minds Stage
● Great Minds Stage
Smokey Bear Snack Break
● Scale Up Lounge
● Scale Up Lounge
The Disability Disconnect in Advertising
● Innovation Stage
● Innovation Stage
Custom Campaigns with Exceptional Talent at Scale with Lemonada Media
● Podcast Zone
● Podcast Zone
Storytelling: Art or Science
● Creativity Stage
● Creativity Stage
Fueling the Future of Sports Culture: Gatorade's Playbook for Gen Zalpha
● Marketplace Stage
● Marketplace Stage
Cutting Through the Noise: Peter Nicholson on Lean Creativity, Purpose-Driven Work, and the Future of Advertising
● Creativity Stage
● Creativity Stage
F*ck Being Humble: How to Grow Creative Confidence
● Insights Stage
● Insights Stage
How Long-Form Content on YouTube is Reshaping Brand Engagement with Creators
● Media Stage
● Media Stage
Empathetic Leadership: Unleashing a True Superpower
● Innovation Stage
● Innovation Stage
News as a Brand Builder: The Power of Quality Journalism
● Great Minds Stage
● Great Minds Stage
Unlocking the Power of PayPal Ads: A Smarter Way to Connect with Consumers
● Marketplace Stage
● Marketplace Stage
Media or Creative? Why a Data-Led Combination of Both is Where the Magic Happens
● Creativity Stage
● Creativity Stage
Evergreen Podcasts' Big Moves: CEO Michael DeAloia on Acquisitions, Video Evolution, and the Future of Podcasting
● Podcast Zone
● Podcast Zone
The Evolution of Brand Safety: Navigating Blocked Terms for Optimal Impact
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
Making the Business Case for LGBTQ Inclusion in Media
● Scale Up Lounge
● Scale Up Lounge
The Power of Barstool Sports: How the Stool and Stars Build Authentic Brand Collaborations
● Podcast Zone
● Podcast Zone
Gen X Women: The Power Consumer in Beauty, Fashion & Lifestyle
● Insights Stage
● Insights Stage
Optimizing Engagement and Monetization of Sports Content on CTV
● Media Stage
● Media Stage
Storytelling & Activism: Cynthia Nixon & Tirana Hassan, ED, Human Rights Watch
● Great Minds Stage
● Great Minds Stage
Brave Together: Aligning Brand and Mental Wellness
● Innovation Stage
● Innovation Stage
Upleveling the Experience Economy Through Brand Partnerships and Integrations
● Creativity Stage
● Creativity Stage
Driving Brand Success Through Custom Audio
● Podcast Zone
● Podcast Zone
All Grown Up, How Tarte Continues to Raise the Bar After 25 Years At The Top
● Marketplace Stage
● Marketplace Stage
GLAAD Social Hour for LGBTQ People & Allies
● Scale Up Lounge
● Scale Up Lounge
Building a Marketing Org from Scratch
● Insights Stage
● Insights Stage
The Future of Content, Commerce & Community
● Media Stage
● Media Stage
IV.AI - AI Won't Kill Us... With Laughter
● Innovation Stage
● Innovation Stage
From Boardrooms to the Oval Office: A Human-Centric Approach to Marketing
● Great Minds Stage
● Great Minds Stage
48 Hours Hosts Talk Multiplatform Power of True Crime
● Marketplace Stage
● Marketplace Stage
Talent & Brand Go Hand & Hand
● Creativity Stage
● Creativity Stage
The Power of Family Podcasts: Unlocking Untapped Potential for Advertisers
● Podcast Zone
● Podcast Zone
What Is Influence In A World Where Everyone's An Influencer?
● EXCELLENCE! Lounge by Group Black
● EXCELLENCE! Lounge by Group Black
Induction into the Advertising Hall of Fame... What next?
● Great Minds Stage
● Great Minds Stage
WHAT IF I TOLD YOU… Talking About ESPN 30 for 30 Podcasts
● Podcast Zone
● Podcast Zone
Ladies Who Strategize Meetup
● Scale Up Lounge
● Scale Up Lounge
Why Multiculturalism is a Win-Win-Win
● Insights Stage
● Insights Stage
Advertising Week 20th Anniversary Toast Presented by A FEW GOOD WMN and Le Bon Argent Champagne
● Great Minds Stage
● Great Minds Stage
Podcast Advertising Unleashed: Strategies for National Reach and Performance
● Podcast Zone
● Podcast Zone
VIP Dinner, Presented by Resonate
● Legacy Records
● Legacy Records
AD SOME MUSIC: AWNEWYORK Wrap Party
● Terminal 5
● Terminal 5