●
The Importance of Metadata and Contextual Targeting for CTV Advertising
As more consumers shift to streaming platforms to find, watch and enjoy their video content, Metadata, detailed information about content such as genres, themes, cast or user behaviors, becomes critical for optimizing advertising strategies and performance. Aligning targeted audiences with these granular elements of programming content is essential to maximize outcomes. Join TiVo for a discussion with key stakeholders to learn how they are tapping into the power of Metadata to achieve this objective.
Speakers
Key Takeaways
- Consumer Insights: How metadata provides deeper insights into consumer preferences/behaviors
- Ad performance: The role of metadata in enhancing ad relevance and effectiveness
- Stakeholder perspective: Insights from key stakeholders on the practical applications and benefits.
Presented by
