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Navigating Identity in CTV: Precision Targeting and Privacy
The concept of identity in CTV advertising is crucial for delivering personalized and relevant content. This session delves into the complexities of identity management, audience segmentation, and the challenges of targeting in a fragmented CTV environment. Panelists will explore strategies for accurately identifying and reaching diverse audiences, while also addressing privacy concerns and regulatory compliance.
Speakers
Key Takeaways
- Balancing Precision and Privacy: Advertisers must navigate the fine line between precision targeting and respecting consumer privacy. Success in CTV requires developing strategies that accurately reach diverse audiences while adhering to ethical data prac
- Ethical Data Use in a Fragmented Landscape: In the fragmented CTV environment, it's crucial for advertisers to adopt transparent and responsible data practices. Building consumer trust through ethical data use is not just a regulatory necessity but also a
- Strategies for Compliance and Effectiveness: As privacy regulations continue to evolve, advertisers need to stay ahead by implementing robust compliance strategies. This ensures that precision targeting efforts remain effective without compromising on pri
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