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Ad to Cart: Leveraging Data to Decode Consumer Purchases Beyond the Amazon Store
Half of consumers say they see a product advertised by one retailer but purchase it at another store. This makes it essential for brands to understand how their ads influence behavior at every touchpoint. In this session, Amazon Ads and Group M unveil new capabilities that connect ad exposure to real-world sales wherever they occur. Discover how responsive, near-real-time purchase insights empowers brands to meet consumer needs with greater agility, delivering more relevant experiences and maximizing return on ad spend.
Speakers
Key Takeaways
- Connecting real-world outcomes to advertising is not as hard as you think it might be with the right partners, tools, and data.
- Utilizing responsive, near-real-time advertising outcomes empowers agility and greater return on ad spend.
- Staying rooted in client outcomes drives real success.
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