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The Emerging Home Bar: Unlocking Incremental Customers For Alcohol Brands
Consumer desire for speed and convenience across categories has fundamentally changed how CPG brands operate and advertise - and how they reach their consumers. Outside of purchasing alcohol at restaurants or bars, the #1 preferred method of buying alcohol is using an app to order for same-day delivery.* So how can CPG brands grow and shift to meet valuable, high-intent consumers who are looking to purchase and enjoy alcohol safely and responsibly, as they shop across platforms?
In this session, panelists will discuss the growing Alcohol vertical, marketing across platforms and channels, including third-party delivery apps, to reach consumers who are of legal drinking age, and how best to measure the impact across onsite, offsite, and in-store investments. Attendees will gain best practices and insights into how to successfully drive incremental business growth and reach more consumers.
* The Restaurant Online Ordering Trends Report survey was conducted by Dynata on behalf of DoorDash between March 12 and March 21, 2024 surveying 1,522 U.S.-based people from a variety of ages, careers, and income levels. Participants were not compensated or incentivized by DoorDash.
In this session, panelists will discuss the growing Alcohol vertical, marketing across platforms and channels, including third-party delivery apps, to reach consumers who are of legal drinking age, and how best to measure the impact across onsite, offsite, and in-store investments. Attendees will gain best practices and insights into how to successfully drive incremental business growth and reach more consumers.
* The Restaurant Online Ordering Trends Report survey was conducted by Dynata on behalf of DoorDash between March 12 and March 21, 2024 surveying 1,522 U.S.-based people from a variety of ages, careers, and income levels. Participants were not compensated or incentivized by DoorDash.
Speakers
Key Takeaways
- Create cohesive and integrated marketing strategies that span platforms and channels
- Leverage first-party data across multiple categories and find new to brand, legal drinking age consumers
- Tap into existing full-funnel solutions and tools and drive greater return on investment
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