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Inclusion = Income: Supercharging brand growth & profitability
The Unstereotype Alliance, convened by UN Women and in partnership with global ally Saïd Business School at University of Oxford, has developed the first-ever global study proving that inclusive advertising and positive gender portrayals can drive sales and business growth.
Building on pre-existing data that connects progressive advertising and predicted ROI or purchase intent, the Unstereotype Alliance aimed to better understand its effects on business performance and sales. The findings of the initial research empirically prove a significantly positive impact.
Analysis was conducted by Professor Andrew Stephen and Dr. Felipe Thomaz of Oxford University’s Saïd Business School. The report was co-written by Felipe Thomaz and Andrew Stephen, with Sara Denby, Elspeth I'Anson, Asha Shivaji and Melda Simon (she/her) of UN Women.
Building on pre-existing data that connects progressive advertising and predicted ROI or purchase intent, the Unstereotype Alliance aimed to better understand its effects on business performance and sales. The findings of the initial research empirically prove a significantly positive impact.
Analysis was conducted by Professor Andrew Stephen and Dr. Felipe Thomaz of Oxford University’s Saïd Business School. The report was co-written by Felipe Thomaz and Andrew Stephen, with Sara Denby, Elspeth I'Anson, Asha Shivaji and Melda Simon (she/her) of UN Women.
Speakers
Key Takeaways
- Discover the irrefutable proof that inclusive advertising drives profitability and elevates brand equity
- Uncover what constitutes inclusive advertising and how to maintain competitive advantage
- Learn from brand experts on futureproofing growth with the power of inclusive advertising
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