Join Wattpad and WEBTOON as they take a deep dive into their storytelling platforms and the Gen Z users that drive them. A panel of experts will share insights into these highly engaged communities and explore how IP that starts on the platform fuels huge fandoms that can’t be found anywhere else.
This discussion will provide valuable perspectives on how brands can navigate these Gen Z platforms to find and connect with users that fit their values. Wattpad and WEBTOON will share the secret sauce behind successfully marketing their top IP to massive Gen Z audiences through the lens of Social, Content and Brand Partnerships.
This discussion will provide valuable perspectives on how brands can navigate these Gen Z platforms to find and connect with users that fit their values. Wattpad and WEBTOON will share the secret sauce behind successfully marketing their top IP to massive Gen Z audiences through the lens of Social, Content and Brand Partnerships.
Speakers
Key Takeaways
- Learn about the WEBTOON Entertainment family along with the size and influence of our content, Creators, and platforms
- Explore how Wattpad and WEBTOON use data-driven insights and trends to dive into the endless pool of UGC across both platforms, to launch some of the most loved titles into off-platform mediums
- Learn how Wattpad and WEBTOON work with brands to tap into their massive Gen Z communities to create long lasting brand affinity in a way that resonates with our users.
Presented by
