Tue 10/8
4:50PM EDT

Overwolf & Dentsu: Engaging Gen Z Through the Power of Gaming

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Speakers

Key Takeaways

  1. How to reach and engage gamers during rich playtime across the biggest titles
  2. How to leverage your existing IAB standard campaign creative into the native gaming ecosystem
  3. Why supporting the creator economy through your advertising can lead to more positive results for your brand
  4. How brands can prepare to successfully leverage the biggest upcoming game releases of 2025
  5. Why brands should view gaming as the new social media
Presented by
Overwolf Ads

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