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Overwolf & Dentsu: Engaging Gen Z Through the Power of Gaming
Discover how Overwolf and Dentsu are creating game-changing success stories for the world's biggest brands. In this session, we'll explore gaming as the new social media, dive into real-world brand success stories like Pringles, and uncover how brands can best harness new and emerging technologies to engage millions of gamers across the biggest titles at scale.
Speakers
Key Takeaways
- How to reach and engage gamers during rich playtime across the biggest titles
- How to leverage your existing IAB standard campaign creative into the native gaming ecosystem
- Why supporting the creator economy through your advertising can lead to more positive results for your brand
- How brands can prepare to successfully leverage the biggest upcoming game releases of 2025
- Why brands should view gaming as the new social media
Presented by
