Highlighting the sensational "Welcome Home by House of Puff" campaign that redefines luxury cannabis living in an evocative 360° brand experience that invites audiences into a world where elegance and comfort converge.
"Welcome Home" launched at the House of Puff shop-in-shop concept experience at Etain Dispensary in New York. This integrated brand experience encourages customers to embrace a lifestyle where beauty, quality, and cannabis culture enhance the home.
Led by Kristina Lopez, Founder and CEO, the “Welcome Home by House of Puff” film takes you through a journey inside a home where each room showcases House of Puff's cannabis products, aligning with the color palette of the decor and her wardrobe.
From a sleek, Galactic White kitchen where cannabis meets culinary arts, to intimate scenes that embody the joy and comfort of incorporating these pretty cannabis accessories into every aspect of your home, the campaign paints a lifestyle of refined elegance.
Thoroughly inspirational, the House of Puff partnered with Emmy-award winning designer and HGTV star, Kim Myles, to invite customers to show how they incorporate high design and elevating products into their daily routines and share on social media. The grand prize winner received a 30-minute design consultation with Kim and a one-night stay in NYC, complete with a House of Puff gift bag.
"Welcome Home" launched at the House of Puff shop-in-shop concept experience at Etain Dispensary in New York. This integrated brand experience encourages customers to embrace a lifestyle where beauty, quality, and cannabis culture enhance the home.
Led by Kristina Lopez, Founder and CEO, the “Welcome Home by House of Puff” film takes you through a journey inside a home where each room showcases House of Puff's cannabis products, aligning with the color palette of the decor and her wardrobe.
From a sleek, Galactic White kitchen where cannabis meets culinary arts, to intimate scenes that embody the joy and comfort of incorporating these pretty cannabis accessories into every aspect of your home, the campaign paints a lifestyle of refined elegance.
Thoroughly inspirational, the House of Puff partnered with Emmy-award winning designer and HGTV star, Kim Myles, to invite customers to show how they incorporate high design and elevating products into their daily routines and share on social media. The grand prize winner received a 30-minute design consultation with Kim and a one-night stay in NYC, complete with a House of Puff gift bag.
Speakers
Key Takeaways
- Cannabis Integration with High-End Lifestyles
- Branding and Storytelling to Highlight New Ways to Experience Cannabis
- Collaborating with Influencers for Sensational Impact in a Highly Regulated Industry
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