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Storytelling in the Digital Age: Cross Platform Engagement & Content Monetization
In a dynamic and convergent media landscape, companies must rely on data to create more personal and customized experiences that captivate and engage audiences and fuel monetization across all platforms. Our panelists will share their strategies for fostering engagement and driving revenue through storytelling that reflects the personalized interests of their audiences.
Speakers
Key Takeaways
- 1. Leveraging data to understand audiences, and viewer preferences + the role of privacy and importance of protecting the viewer experience.
- 2. Using data and analytics to inform cross platform audience development, activation and monetization opportunities across platforms.
- 3. Deploying new creative formats and innovation (e.g. interactive content, shoppable video, e-commerce) that enhance storytelling and create monetizable experiences.
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