Game Changer: Reimagining Postseason College Hoops with College Basketball Crown

Speakers

Key Takeaways

  1. Innovative Fan Engagement: Discover how the College Basketball Crown is leveraging media partnerships and interactive marketing strategies to elevate the fan experience, both in-person and digitally during the postseason.
  2. Redefining College Hoops: Learn how the College Basketball Crown is transforming the postseason, introducing a new model that unites elite teams and reshapes the future of college basketball tournaments.
  3. Collaborative Brand Strategies: Uncover how FOX Sports, AEG, and conferences such as the Big 12 are creating new marketing opportunities through strategic partnerships, while enhancing brand visibility and media reach for this groundbreaking tournament.
Presented by
Advertising Week

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