Owning the Game: Scoring Big in Women’s Sports

As the popularity of women’s basketball continues to rise, so does the marketability of its stars. From college courts to pro leagues, female athletes are capturing the attention of brands and audiences alike. In this session, we will explore how women’s basketball players are redefining the business of sports, shaping brand partnerships, and using their platforms to inspire the next generation of athletes. Get ready to discover how they’re changing the game, both on and off the court.