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AI in Action: A New Era of Advertising Effectiveness
Join Mark Zagorski, CEO of DV, and Josh Nafman, VP of Digital Data Marketing at Diageo, as they delve into the real-world implications of AI in advertising. Learn how DV Scibids AI is driving positive business outcomes for Diageo and how your brand can harness the power of AI to stay competitive in this dynamic landscape.
In an era defined by rapid technological evolution, AI’s impact is undeniable, revolutionizing the advertising industry and setting new standards for campaign efficiency and performance. To stay ahead of the curve, advertisers must understand and harness AI's transformative power.
Join Mark Zagorski, CEO of DV, and Josh Nafman, VP of Digital Data Marketing at Diageo, as they delve into the real-world implications of AI in advertising. They will share valuable insights on how AI is driving advertising effectiveness and reshaping the way brands connect with consumers. This session will also explore the ethical dimensions of AI in advertising and discuss the future trajectory of this disruptive technology. Learn how DV Scibids AI is driving positive business outcomes for Diageo and how your brand can harness the power of AI to stay competitive in this dynamic landscape.
In an era defined by rapid technological evolution, AI’s impact is undeniable, revolutionizing the advertising industry and setting new standards for campaign efficiency and performance. To stay ahead of the curve, advertisers must understand and harness AI's transformative power.
Join Mark Zagorski, CEO of DV, and Josh Nafman, VP of Digital Data Marketing at Diageo, as they delve into the real-world implications of AI in advertising. They will share valuable insights on how AI is driving advertising effectiveness and reshaping the way brands connect with consumers. This session will also explore the ethical dimensions of AI in advertising and discuss the future trajectory of this disruptive technology. Learn how DV Scibids AI is driving positive business outcomes for Diageo and how your brand can harness the power of AI to stay competitive in this dynamic landscape.
Speakers
Key Takeaways
- Dynamic AI is revolutionizing the ad industry, and is here to stay
- Brands can optimize towards multiple outcomes using DV Scibids AI
- DV Scibids AI has helped brands lower CPMs and increase ROI
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