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Local On the Scoreboard: Using Market Level Intel to Optimize National Reach
It’s the modern media landscape where audiences are watching content and ads across all screens and markets. Consumers are making key decisions in the zip codes and markets where they are located – and advertisers and marketers need to reach then where they are. New innovative solutions across planning, activating, and measuring across platforms, down to the market-level, are empowering both media buyers and sellers to optimize audience reach.
This panel will dive into the newest solutions for capturing and engaging audiences across screens, including digital linear, and streaming, with examples that have driven actual results for advertisers.
This panel will dive into the newest solutions for capturing and engaging audiences across screens, including digital linear, and streaming, with examples that have driven actual results for advertisers.
Speakers
Key Takeaways
- Advertise Nationally but Optimize Locally: Audiences are located in and making decisions daily in the markets where they live. It’s critical to capture them where they are making those decisions.
- The new cross-screen modern media landscape is here to stay – optimizing reach across screens is table stakes for advertisers to yield the strongest ROI on media spend.
- In-flight campaign optimization at the national and market-levels is mission critical for both media buyers and sellers in helping to ensure that advertisers reach goals while reducing waste in media spend.
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