Brand Building in the Post-TV Era

Speakers

Key Takeaways

  1. Brand advertisers need to adapt. The old playbook for brand building may not be as effective in today's media environment.
  2. An AI-driven approach can help brands navigate the complexities of the new media landscape and achieve long-term business outcomes.
  3. Combining performance tactics with brand metrics is essential for navigating today's media environment.
Presented by
LoopMe

Related Sessions