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Doing more with less: Using smarter measurement tech to achieve branding goals
In a landscape where marketing budgets are increasingly scrutinized, optimizing every dollar spent is critical. Shortening the time to determine what’s working gives you a competitive edge. This session will explore how more automated and AI-enhanced brand lift measurement can help you achieve your goals when you’re trying to do more with less.
Speakers
Key Takeaways
- Creating studies on the fly - without the wait
- Using automation to streamline your workflow
- Finding key insights when it counts
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