Sports programming is a massive audience reach opportunity for advertisers, but with the changing dynamics of sports rights and subsequent fragmentation among platforms, how can advertisers properly measure their reach? We’ll talk key strategies in cross-platform measurement in sports & what new innovations marketers are using to quantify their scale, but also their impact across video channels like linear, digital, CTV and social.
Speakers
Key Takeaways
- • Navigating Fragmentation in Sports Advertising: Learn how to effectively measure audience reach across the evolving landscape of sports programming and platforms.
- • Key Strategies in Cross-Platform Measurement: Discover essential techniques for accurately assessing reach and impact across linear, digital, CTV, and social channels.
- • Innovative Approaches to Quantifying Impact: Explore the latest innovations marketers are using to measure both scale and impact in sports advertising across multiple video channels.
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