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The Digital Huddle: Using Data to Rally Today's Sports Fans
Engaging today's sports fans—especially Gen Z —requires a whole new playbook. This panel will explore how marketers are adapting their approaches to captivate sports fans across multiple platforms, how real-time game data is being leveraged to optimize programmatic campaigns and elevate creative content, and how the NFL and other leagues are expanding and diversifying their fanbases.
Speakers
Key Takeaways
- Discover how Marketers are Rethinking their Strategies to Reach Gen Z Sports Fans
- Learn How Live Game Data is Being Used to Pace Programmatic Campaigns and Enhance Creative
- Understand How leagues like the NFL are understanding and expanding their fanbase
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