Connected TV (CTV) and commerce media have quickly risen to the top of the digital advertising charts, and they’re not competing. They’re converging for an optimal advertising coupling as digital video consumption and commerce media spending grow. Nicole Scaglione, VP, CTV/OTT & Online Video at PubMatic, will lead a session about the growing convergence of CTV and commerce media and how advertisers, commerce media companies, and publishers can effectively partner to sustain this growth.
The session will touch on how to integrate CTV and commerce media strategies effectively, and how buyers can break down the silos between brand and performance strategies to help these two superpowers unite.
The session will touch on how to integrate CTV and commerce media strategies effectively, and how buyers can break down the silos between brand and performance strategies to help these two superpowers unite.
Speakers
Key Takeaways
- How advertisers, commerce media companies, and publishers can effectively partner to sustain this growth
- How buyers can break down the silos between brand and performance strategies to help these two superpowers unite
- How to integrate CTV and commerce media strategies effectively
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