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Media Networks: Walgreens' Innovative Approach to Harnessing the Power of Data
In today’s data-driven landscape, media networks are shaping how marketers reach consumers. With data as the key to greater impact, retailers like Walgreens are leveraging media networks to transform their campaigns and fuel business growth. Join Caroline Liu, Head of Insights & Audience Science at Walgreens, and Jessica Shapiro, CMO at LiveRamp, to hear how Walgreens Advertising Group is revolutionizing retail media by securely connecting diverse data sets to drive growth and deliver more personalized customer experiences.
Speakers
Key Takeaways
- Innovation through Data: Data collaboration fosters innovation, enabling companies to develop new solutions and improve existing offerings.
- Security in Data Management: Ensuring secure connections between data sets is crucial for maintaining trust and compliance.
- Growth Opportunities: Leveraging data effectively can unlock significant growth opportunities and drive business success.
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