Year after year, innovations in tech drive inspiring shifts in the Connected TV industry. 2024 has been no different, particularly as GenAI has spurred new approaches to how brands can effectively target and reach audiences on the big screen.
In this session, Advertising Week will catch up with Wurl's CEO, Ron Gutman, on the latest advancements in CTV advertising, including fresh approaches to contextual targeting and the role emotions can play in driving performance among viewers.
In this session, Advertising Week will catch up with Wurl's CEO, Ron Gutman, on the latest advancements in CTV advertising, including fresh approaches to contextual targeting and the role emotions can play in driving performance among viewers.
Speakers
Key Takeaways
- GenAI has the potential to completely transform CTV advertising with its ability to understand what is happening on the screen, interpret human emotions, and support scalable solutions.
- While contextual targeting on CTV isn't a new concept, new approaches to how it's done, including targeting through emotions at the scene level, are driving stronger performance for brands.
- Emotion-based targeting allows advertisers to meet viewers where they are by aligning an ad's emotion to the emotion of the content directly preceding it onscreen, ultimately driving both upper and lower-funnel metrics.
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