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CTV Fireside Chat - Understanding the Gateway Ad and How Data Has Evolved
Explore strategies for overcoming the "walled garden" approach and unlocking new opportunities in the advertising ecosystem.
Speakers
Key Takeaways
- Addressing if CTV is currently a buyer or a seller’s market.
- Understand how buyers are using CTV data to inform their purchase decisions.
- Explore how brands are leveraging CTV home page as their gateway to their audiences.
Presented by
