As advertising strategies become more sophisticated and locally targeted, agency and in-house teams face growing resource limitations and capacity constraints. This co-panel will feature proven ad tech leaders to highlight proven strategies for harnessing data and automation to maximize ad performance at scale.
As advertising strategies become more sophisticated and locally targeted, agency and in-house teams face growing resource limitations and capacity constraints. This panel will highlight proven strategies for harnessing data and automation to maximize ad performance at scale.
Key takeaways include:
- How to leverage centralized data systems to enable custom, localized targeting, enhancing audience segmentation and personalization through AI and machine learning
- Addressing capacity challenges by automating key ad operations, aligning business logic for compliance, and optimizing resource allocation to overcome labor and staffing constraints.
- Utilizing data for real-time campaign optimization and personalized messaging
- How to future-proof your strategies by investing in emerging technologies and channels, focusing on building first-party data assets and leveraging AI advancements for improved reporting and insights, positioning advertisers for long-term success.
As advertising strategies become more sophisticated and locally targeted, agency and in-house teams face growing resource limitations and capacity constraints. This panel will highlight proven strategies for harnessing data and automation to maximize ad performance at scale.
Key takeaways include:
- How to leverage centralized data systems to enable custom, localized targeting, enhancing audience segmentation and personalization through AI and machine learning
- Addressing capacity challenges by automating key ad operations, aligning business logic for compliance, and optimizing resource allocation to overcome labor and staffing constraints.
- Utilizing data for real-time campaign optimization and personalized messaging
- How to future-proof your strategies by investing in emerging technologies and channels, focusing on building first-party data assets and leveraging AI advancements for improved reporting and insights, positioning advertisers for long-term success.
Speakers
Key Takeaways
- How to run multichannel advertising directly from data sources, and higher performing, locally-targeted campaigns at scale
- How to scale your operational capacity: Tackle the "Capacity Crisis" by automating key ad operations, aligning business logic for compliance, and optimizing resource allocation to overcome labor and staffing constraints.
- How to test and optimize new and emerging ad channels, instantaneously and at scale
- How to apply AI and automation across your ad operations and reporting for improved efficiency, control, compliance, and business resilience
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