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How BARK Air Took Flight; The Story Behind the World’s First Airline for Dogs
Earlier this year, leading global dog brand, BARK, Inc., famously known for its beloved dog product subscription service, BarkBox, reached new heights…literally, by launching the first-ever airline for dogs, BARK Air. The brand teamed up with ad agency Tombras, to help with development including creating the brand, plane design, and overall in-flight experience.
Together, they brought the idea to life and launched an international marketing campaign to announce the airline to the masses, highlighting the amazing amenities that BARK Air has to offer both dogs and their humans.
In this session, BARK co-founder Henrik Werdelin and Tombras Chief Creative Officer Jeff Benjamin sit down with Ad Age’s Sabrina Sanchez, to uncover why the teams took on the endeavor of an airline that puts dogs first, share what happened behind the scenes to launch a new airline, the obstacles the team had to overcome, and what’s next for BARK Air.
Together, they brought the idea to life and launched an international marketing campaign to announce the airline to the masses, highlighting the amazing amenities that BARK Air has to offer both dogs and their humans.
In this session, BARK co-founder Henrik Werdelin and Tombras Chief Creative Officer Jeff Benjamin sit down with Ad Age’s Sabrina Sanchez, to uncover why the teams took on the endeavor of an airline that puts dogs first, share what happened behind the scenes to launch a new airline, the obstacles the team had to overcome, and what’s next for BARK Air.
Speakers
Key Takeaways
- How to create an experience that goes beyond a product to encompass a company's broader mission.
- The ins and outs of high-risk, high-reward brand-building moments.
- How innovation will drive investment and competition - BARK's long-term strategy to bring in a new era of dog-friendly travel.
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