In this session, we’ll talk innovative applications of 1st party data - how brands are achieving successful results by harnessing and utilizing their best customer intelligence, their first-party data. You’ll see how brands are navigating signal loss by developing new ways and using new technologies to identify and target consumers in a privacy-minded ways.
Speakers
Key Takeaways
- • Innovative Uses of 1st Party Data: Learn how brands are leveraging their first-party data to drive successful marketing outcomes.
- • Navigating Signal Loss: Discover new technologies and strategies for identifying and targeting consumers amidst the challenges of signal loss.
- • Privacy-Minded Consumer Targeting: Explore how brands are balancing effective targeting with privacy considerations using cutting-edge approaches.
Presented by
