The Challenges of Measuring Business Outcomes Across Platforms

Speakers

Key Takeaways

  1. The need for cross-platform measurement solutions that align with modern audience behavior.
  2. The complexity of comparing linear TV metrics with digital and streaming services.
  3. Innovations in measurement, including tools that provide unified cross-platform tracking.
  4. The evolving role of data in informing business outcomes and optimizing performance.
Presented by
Paramount

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