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Join Ryan Gould, Head of Digital Ad Sales at Warner Bros. Discovery, and Jefferson’s Bourbon representative Jenny Hermanson as they discuss their recent partnership around the HBO Original Series “The Penguin” starring Colin Farrell.
Optimizing consumer touchpoints across the WBD ecosystem, this partnership exemplified what it means to take a sponsorship off screen and showcase a brand to audiences in impactful ways. Leaning into series IP and creative capabilities, the partnership also included thematic content that provided for a non-disruptive advertising experience that created for a value exchange with the viewer, drove value for Jefferson’s brand and showcased the power of WBD Ad Sales.
Join Ryan Gould, Head of Digital Ad Sales at Warner Bros. Discovery, and Jefferson’s Bourbon representative Jenny Hermanson as they discuss their recent partnership around the HBO Original Series “The Penguin” starring Colin Farrell.
Optimizing consumer touchpoints across the WBD ecosystem, this partnership exemplified what it means to take a sponsorship off screen and showcase a brand to audiences in impactful ways. Leaning into series IP and creative capabilities, the partnership also included thematic content that provided for a non-disruptive advertising experience that created for a value exchange with the viewer, drove value for Jefferson’s brand and showcased the power of WBD Ad Sales.
Speakers
Key Takeaways
- Physical and immersive experiences are becoming must-have marketing components in sponsorship strategies.
- Integrating brands across storytelling mediums allows passionate fans to engage with the product in more unique and seamless ways.
- Shared values and complimentary brand ethos are key ingredients to the recipe of a successful partnership.
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