Needle in a Digital Haystack: Unearthing Incremental Viewers in the Streaming Age

Where should media buyers look to find incremental reach across streaming video and CTV? Xumo and a panel of marketing executives will explore this question along with offering perspective on navigating fragmented supply, data quality, and how viewers are engaging with platforms. Join us to hear how a few of the top agencies and streaming platforms like Xumo are navigating a complex CTV world and diving into the digital haystack.

This panel delves into strategies for achieving incremental reach in a fragmented media landscape. Learn how top agencies and platforms like Xumo are tackling the challenges of supply fragmentation and data quality while gaining valuable perspective on viewer engagement trends.

Our experts will share their experiences navigating the complex CTV ecosystem, offering practical advice for media buyers seeking to optimize their campaigns. Uncover the hidden opportunities within the digital haystack as we explore innovative approaches to audience targeting and measurement.

Join us for a comprehensive discussion on maximizing your CTV investments, staying ahead of industry trends, and leveraging emerging platforms to connect with your target audience effectively. Don't miss this opportunity to enhance your media buying strategy in the ever-evolving world of streaming video and CTV.