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The Thirst Is Real: How Stanley is Balancing Legacy and Relevancy
The digital and cultural dominance of Stanley tumblers and water bottles has been undeniable. However. Stanley’s success is not an overnight story. From its inception more than 110 years ago, the brand has always been part of consumers’ lives and culture. In this fireside discussion, we will look back at Stanley’s journey, how the brand is diversifying its product mix, and what sets the brand apart – along with what’s next.
The digital and cultural dominance of Stanley tumblers and water bottles has been undeniable. However. Stanley’s success is not an overnight story. From its inception more than 110 years ago, the brand has always been part of consumers’ lives and culture. Today Stanley is the hydrate category leader with a proven track record of category innovation, commitment to quality and creating positive impact. In this fireside discussion, we will look back at Stanley’s journey, how the brand is diversifying its product mix, and what sets the brand apart – along with what’s next.
The digital and cultural dominance of Stanley tumblers and water bottles has been undeniable. However. Stanley’s success is not an overnight story. From its inception more than 110 years ago, the brand has always been part of consumers’ lives and culture. Today Stanley is the hydrate category leader with a proven track record of category innovation, commitment to quality and creating positive impact. In this fireside discussion, we will look back at Stanley’s journey, how the brand is diversifying its product mix, and what sets the brand apart – along with what’s next.
Speakers
Key Takeaways
- How to balance a brand’s core with movement at the speed of culture – evolving alongside consumers on a global scale
- How to prioritize and thoughtfully create the collaborations and innovations that modernize the brand
- How to make sustainability central to your brand, rooted in both brand + consumer values – and how that focus future-proofs a brand
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