In today’s crowded advertising landscape, capturing the attention of hard-to-reach audiences is a formidable challenge. This session will dive deep into the ever-changing world of gaming advertising, exploring new strategies to connect with players authentically. Discover new ways to authentically engage gaming audiences on their terms and motivate them to take action.
Speakers
Key Takeaways
- Gaming is one of the fastest growing segments of entertainment, and is a $200B global market with 3B players. As the market expands, understanding how to reach this audience is critical to businesses inside and outside of gaming.
- Gamers/Players are a sophisticated audience, and hard to reach through traditional channels.
- Discord has a new advertising solution, designed to engage players. We're delivering tremendous value to advertisers, allowing them to connect with their audiences in unique and authentic ways.
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