At a time when the battle for audience’s attention has never been greater, gaming has emerged as a powerful media platform for brands. Gaming’s immersive nature, engaging virtual worlds and leaned-in experiences, enable it to capture active attention unlike any other digital media channel. With 3.4 billion gamers globally, gaming continues to evolve and grow, allowing brands to reach a multitude of audience types through uniquely captivating and interactive advertising experiences that come to life across gaming platforms.
Unlocking gaming’s ability to sustain immersion through moments of play and its ad experiences within will help brand’s capture audience attention in a fragmented and crowded media landscape.
Unlocking gaming’s ability to sustain immersion through moments of play and its ad experiences within will help brand’s capture audience attention in a fragmented and crowded media landscape.
Speakers
Key Takeaways
- Understand how gaming's ability to capture attention drives impact for brands
- Discover how gaming immersion predicts business outcomes
- Learn how in-gams ads drive positivity and happiness
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