Turn Down & Change Minds with Lil Jon & Natural Vitality

You wouldn’t think Grammy-award-winning artist Lil Jon and leading wellness supplement brand Natural Vitality would have much in common. But both the artist and the brand found synergy in a common goal to change perception and rewrite the narrative around mental wellbeing—with Lil Jon shifting his focus from throwing parties to spreading inner peace and Natural Vitality on a mission to remove barriers around mental wellbeing support.

You wouldn’t think Grammy-award-winning artist Lil Jon and leading wellness supplement brand Natural Vitality would have much in common. But both the artist and the brand found synergy in a common goal to change perception and rewrite the narrative around mental wellbeing—with Lil Jon shifting his focus from throwing parties to spreading inner peace and Natural Vitality on a mission to remove barriers around mental wellbeing support. Through a meeting of the minds and a killer creative strategy anchored in Lil Jon’s Manifest Abundance meditation album release, both the man and the brand were able to cut through to reach new audiences and establish themselves as leaders in the mental wellbeing space.