Rewriting the Sports Marketing Playbook: The Kansas City Chiefs

Speakers

Key Takeaways

  1. How applying sports marketing tactics honed at one of the world's largest CPG brands and sponsors has modernizied and strengthened the Chiefs' brand.
  2. The benefits a female-led marketing department and fan base brings to the Chiefs and the NFL.
  3. How the Chiefs have leaned into an influx of young female fans to build a stronger and more profitable francise.
Presented by
Advertising Week

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