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Retail Media Measured: Shining Light on the Holistic Impact of Retail Media
The analytical capabilities that come from retail media advertising are unlocking newer, more robust means of measuring value. Today, retail media delivers a lot more for advertisers and brands, giving more opportunities to understand the holistic impact campaigns are having on customers across the marketing funnel. Historically, retail media has focused on measurable, attributed sales; however, there's now an opportunity to go further, bringing advertisers robust analysis of deeper, more impactful success metrics
Speakers
Key Takeaways
- ROAS is a great KPI, but it’s not the end-all-be-all. There are so much more that’s available to tell the holistic campaign story
- Don’t get caught in a seasonality loop. Having an evergreen, always on strategy is key in driving sales and share rank lift no matter the brand
- Retail Media is connective tissue to a media campaign. It helps inspire, drive discovery and is an emotional connection to sell a brands messaging and move business metrics
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