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Retail Reimagined: Storytelling Isn’t Just for Kids
Join Kristina Duncan, creative executive at American Girl, and Ted Galperin, partner & director of retail design at Mythology, as they host a discussion exploring the transformation of American Girl's retail experience.
This session will explore how an iconic toy brand harnessed its cultural cachet to create a revolutionary retail environment beyond shopping with fully immersive and meaningful experiences that boost engagement and drive business success.
This panel will explore how American Girl bridged the gap between online cultural relevance and in-store engagement, creating a retail experience that resonates with diehard, nostalgic fans and young girls alike.
This session will explore how an iconic toy brand harnessed its cultural cachet to create a revolutionary retail environment beyond shopping with fully immersive and meaningful experiences that boost engagement and drive business success.
This panel will explore how American Girl bridged the gap between online cultural relevance and in-store engagement, creating a retail experience that resonates with diehard, nostalgic fans and young girls alike.
Speakers
Key Takeaways
- How to translate brand storytelling into a physical retail space that engages all five senses, foisters emotional connection, and bolsters brand recognition and loyalty
- Best practices for selecting and collaborating with creative partners on large-scale projects
- How to leverage pop culture momentum and social media trends in retail design
- Balancing heritage with innovation for legacy brands
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