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How Long-Form Content on YouTube is Reshaping Brand Engagement with Creators
While short-form content has dominated in recent years, the resurgence of long-form, episodic YouTube videos is redefining how creators and brands engage with audiences, offering richer storytelling and deeper connections. Featuring YouTube creator Jordan Matter (28M subs) and Lauren Benedict, CRO of creator platform Spotter, this session explores how brands can leverage long-form content to build stronger, authentic audience connections and drive greater impact.
While short-form content has dominated in recent years, the resurgence of long-form, episodic YouTube videos is redefining how creators and brands engage with audiences, offering richer storytelling and deeper connections. Spotter’s data shows that long-form videos (20-45 minutes) have surpassed short-form in watch time and retention rates in 2023-2024. This trend signifies a shift in viewer preferences, where audiences are seeking out in-depth content experiences, providing new opportunities for brands to engage with consumers. Featuring YouTube creator Jordan Matter (28M subs) and Lauren Benedict, CRO of creator platform Spotter, this session explores how brands can leverage long-form content to build stronger, authentic audience connections and drive greater impact.
While short-form content has dominated in recent years, the resurgence of long-form, episodic YouTube videos is redefining how creators and brands engage with audiences, offering richer storytelling and deeper connections. Spotter’s data shows that long-form videos (20-45 minutes) have surpassed short-form in watch time and retention rates in 2023-2024. This trend signifies a shift in viewer preferences, where audiences are seeking out in-depth content experiences, providing new opportunities for brands to engage with consumers. Featuring YouTube creator Jordan Matter (28M subs) and Lauren Benedict, CRO of creator platform Spotter, this session explores how brands can leverage long-form content to build stronger, authentic audience connections and drive greater impact.
Speakers
Key Takeaways
- Performance Insights: Long-Form vs. Short-Form Content: How longer videos facilitate a stronger bond between creator and viewer, fostering a loyal community that returns for more meaningful content.
- Strategic Implications for Brands: Studies show that viewers who engage with long-form content are more likely to take action, be it subscribing, sharing, or making a purchase, leading to better conversion rates for brands.
- Future Trends: The Road Ahead for Long-Form Content: With platforms like YouTube prioritizing longer videos in their algorithms, brands and creators will need to adapt their strategies to remain competitive and maximize their reach.
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