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Optimizing Engagement and Monetization of Sports Content on CTV
Hear from Shawne Merriman, former NFL star and high-profile sports media personality, on how he is leveraging his media influence and exclusive content across platforms to drive viewer engagement and advertiser support to his fast-growing media properties. Shawne launched his MMA promotion, Lights Out Xtreme Fighting, in 2020 and recently launched an all-sports FAST/AVOD app, Lights Out Sports, across all major CTV platforms. He'll share his innovative cross promotion and cross platform content distribution strategies.
Discussion topics will include -
Effectively marketing live events via direct consumer outreach (PR, social, media appearances) and CTV platform marketing partnerships,
Securing sustainable sponsor support that's applied across owned and operated media properties.
Ensuring that your live sports content is easily identified by marketers and agencies to take full advantage of the "live sports ad premium".
Discussion topics will include -
Effectively marketing live events via direct consumer outreach (PR, social, media appearances) and CTV platform marketing partnerships,
Securing sustainable sponsor support that's applied across owned and operated media properties.
Ensuring that your live sports content is easily identified by marketers and agencies to take full advantage of the "live sports ad premium".
Speakers
Key Takeaways
- Hear best practices on optimizing social and earned media to drive audiences to TV platforms.
- Strategies for windowing and licensing live sports to maximize engagement and revenue.
- Securing sustainable, cross platform sponsorships to complement standard ad revenue.
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