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Creative Agility - Moving Fast and Changing Minds featuring Swayable & The Drum
In the AI era, with creative moving at the speed of information, brands and other campaigns are rapidly embracing pre-testing to prove what works. At the same time, to take advantage of this newly available data, the approach to creating and managing creative must be adapted in ways that break old paradigms.
Join Swayable’s James Slezak and The Drum’s Kendra Barnett at Advertising Week as they reveal how top teams are deploying rapid pre-testing and building out new agile marketing operations.
Killer creative continues to be the primary driving force in cutting through the noise to your audience. Yet, with constantly shifting opinions and tastes and, frankly, an exhausted consumer, big ideas are no longer enough to break through. Historic creative cycles aren’t fast enough to move the needle when the moment is right. Creative must now move at the speed of information, fully embrace creative testing, and be adaptable in ways that will break traditional paradigms. Join James Slezak (Swayable) and Kendra Barnett (The Drum, Associate Editor) for a high-level discussion to identify the catalytic moments in this tension to build new pathways to ensure creativity always stays on top.
Join Swayable’s James Slezak and The Drum’s Kendra Barnett at Advertising Week as they reveal how top teams are deploying rapid pre-testing and building out new agile marketing operations.
Killer creative continues to be the primary driving force in cutting through the noise to your audience. Yet, with constantly shifting opinions and tastes and, frankly, an exhausted consumer, big ideas are no longer enough to break through. Historic creative cycles aren’t fast enough to move the needle when the moment is right. Creative must now move at the speed of information, fully embrace creative testing, and be adaptable in ways that will break traditional paradigms. Join James Slezak (Swayable) and Kendra Barnett (The Drum, Associate Editor) for a high-level discussion to identify the catalytic moments in this tension to build new pathways to ensure creativity always stays on top.
Speakers
Key Takeaways
- Eye-grabbing creative is still the most effective way to engage audiences, despite engaging audiences becoming increasingly difficult in modern marketing.
- Traditional creative cycles don't move quickly enough these days. To stay relevant, your creative must now move at the speed of information, fully embrace creative testing, and be adaptable in ways that will break traditional paradigms.
- Nowadays, creative testing is essential. By continuously testing and adapting, brands can ensure their creative content resonates with the audience in real-time.
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