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Passing Go with Hasbro: How to Keep Classic Toys Fresh in the Eyes of Consumers
Hasbro boasts an unparalleled library of classic toys, including timeless favorites like Monopoly, Nerf, Play-Doh, Furby and the Rubik's Cube. However, in today's fast-paced digital age, maintaining relevance and capturing the attention of new audiences is paramount. Join Kepler Group and client Hasbro for an engaging session where we'll delve into Hasbro's innovative strategies for revitalizing its iconic products and fostering new perceptions among consumers.
Speakers
Key Takeaways
- Embracing Creativity: Explore how Hasbro harnesses creativity to breathe new life into its classic toys, from innovative product redesigns to immersive marketing campaigns that resonate with modern sensibilities.
- Harnessing Social Media Trends: Learn how Hasbro leverages social media platforms to connect with audiences, capitalize on viral trends and spark conversations around its products, driving engagement and brand loyalty.
- Adapting to Evolving Consumer Preferences: Gain insights into how Hasbro continually adapts its product offerings and marketing strategies to align with shifting consumer preferences, cultural trends and technological advancements.
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