Even though brands are pushing for representation, they often miss the mark in their inclusion efforts. Diversity can become tokenism instead of working to move the needle forward. In a recent survey, a third of adults had not seen persons with disabilities represented in marketing content during the last 6 months. This disconnect in inclusion not only misrepresents the world we live in, but also reinforces existing stereotypes among public perceptions of this vibrant community. Brands can – and must – do better.
Join us for this lively panel discussion where we’ll dive into all the ways brands are getting it right on representing people with disabilities in media and opportunities for marketers to create more inclusive tomorrow in the content they put out into the world.
Join us for this lively panel discussion where we’ll dive into all the ways brands are getting it right on representing people with disabilities in media and opportunities for marketers to create more inclusive tomorrow in the content they put out into the world.
Speakers
Key Takeaways
- Hear from prominent disability awareness advocates about how this community wants to be authentically represented and portrayed in marketing efforts
- Understand how brands are positively representing people with disabilities in the media
- Learn about best practices you can bring back to your organization to create more inclusive content
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