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The Private Equity View of Media, Advertising, and Marketing Technology
Join visionary private equity leaders Reed Rayman, Partner at Apollo and Chairman of Yahoo!, along with Brian Schmidt, Principal at Court Square Capital Partners, in a panel discussion with Rosenblatt Managing Director Rich McDermott on PE in the ad-driven economy. Gain unique insights from leading PE investors who have ownership stakes in advertising-driven companies including Yahoo!, Simpli.FI and Guideline.
The private equity industry has grown significantly over the last 20 years, employing 11 million people, managing $4.4 trillion in assets with $1 trillion in uninvested deployable capital. Private equity is a long-time investor in media assets. Over the last 10 years as the digital advertising ecosystem has matured, the PE industry has significantly increased its investment in the advertising sector.
The private equity industry has grown significantly over the last 20 years, employing 11 million people, managing $4.4 trillion in assets with $1 trillion in uninvested deployable capital. Private equity is a long-time investor in media assets. Over the last 10 years as the digital advertising ecosystem has matured, the PE industry has significantly increased its investment in the advertising sector.
Speakers
Key Takeaways
- Gain firsthand perspectives from top private equity firms, including Apollo Global Management and GTCR, on the future of the advertising industry, investment trends, and emerging themes.
- Hear from Reed Rayman, Partner at Apollo and Chairman of Yahoo!, alongside Michael Pappas, Vice President of GTCR, who together oversee key investments in media and entertainment companies including Yahoo!, Legendary Entertainment.
- Discover how iconic brands like Yahoo!, Legendary Pictures, and Guideline are shaping the media and advertising landscape. Understand how companies like Simpli.fi are revolutionizing programmatic advertising.
- With billions in assets under management, these firms have a profound influence on the future of media and advertising.
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