Join Chris Loll, COO of Live Nation's Media & Sponsorship, and Barton Crockett, Managing Director & Senior Research analyst at Rosenblatt, in a discussion about sponsorship at Live Nation, the leader in concerts and ticketing. Concerts are an area of secular growth as social media breaks more acts, more globally, than ever before. With sponsorship, Live Nation helps marketers reach audiences at "best time of my life" occasions.
Speakers
Key Takeaways
- Concerts are an area of secular growth as social media breaks more acts, more globally, than ever before. LYV offers unique exposure to this.
- Live Nation is a leader in sponsorships, with a $1 billion business that has been growing a double digit CAGR for a decade+
- Live Nation sponsorships offer unique access to younger audiences at occasions they will remember for a lifetime
- The value of marketing via sponsorships grows as pressures on traditional media continues to rise.
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