●
Current State of the Advertising Ecosystem: Private Company Perspective
As the advertising ecosystem evolves, dynamic emerging privately owned companies are driving the innovation. Join Rosenblatt Managing Director Rich McDermott in a discussion with Kevin Krim, CEO of EDO, Kevin Arrix, Chief Growth Officer of XR Extreme Reach, and Michael Della Penna, Chief Strategy Officer of InMarket, as they discuss how their companies are leading change in advertising technology, media planning, and real-time consumer engagement.
Speakers
Key Takeaways
- Learn from Kevin Krim, CEO of EDO, Jo Kinsella, Global President of XR Extreme Reach, and Todd Morris, CEO of InMarket, as they discuss how their companies are leading change in advertising technology, media planning
- Discover how companies like EDO and InMarket are harnessing real-time data, location-based marketing, and predictive engagement signals to optimize advertising performance. These tools are helping brands such as AT&
- With operations in over 140 countries and billions of assets powered by AI-driven platforms, XR Extreme Reach enables brands to distribute, optimize, and analyze their ad campaigns globally.
- These private companies are at the forefront of connecting brands with consumers in new, effective ways.
Presented by
