Despite the recent stated DEI pullbacks, we know that LGBTQ inclusion matters — for people and for business. So what exactly does LBGTQ inclusion in advertising look like in action, and how do you make a data-driven, watertight business case for it to your organization? Join GLAAD, Kantar, and NFL influencer Corey Martin of Rainbow Dads, as GLAAD unveils our new research on the impact and importance of featuring the LGBTQ community in advertising, including how to address the challenges our industry currently faces.
Speakers
Key Takeaways
- There is a data-driven, research-based business case for LGBTQ inclusion in advertising.
- Nearly 1 in 2 people completely agree that companies must be prepared to stand by their decision to support or include LGBTQ people in advertising.
- Consumers mandate that external decisions must be backed by internal policies.
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