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Interview with Steve Cox, CEO of Ryff, former head of VPP at Amazon Prime Video
This interview with Steve Cox will delve into how AI and advanced technology are redefining the advertising landscape, with a primary focus on Ryff's groundbreaking In-Scene advertising approach. This discussion will showcase how Ryff is leveraging AI to create entirely new advertising paradigms and opportunities for brands.
Speakers
Key Takeaways
- Detailed explanation of In-Scene advertising and how it differs from traditional approaches
- The race to programmatic In-Scene Ad buying - how this approach offers brands unprecedented reach and engagement opportunities
- The role of AI in precision targeting and real-time optimization within content
- Case studies and examples of successful brand integrations
- Preparing for and shaping an AI-driven advertising landscape
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