Audiences today crave immersive experiences that bring them into the story. In this session, advertisers looking to enter into the world of livestreaming can explore how innovative content comes to life when streamers, viewers, and brands join forces. But how do ideas and opportunities become experiences the whole community can enjoy? In this moderated discussion, streamers and brand leaders will offer insights, best practices, and a behind the screens look at the collaborative creative process behind today’s streams.