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A Conversation with Dave Olesnevich: The Art & Science of Data Driven Marketing
In this conversation hosted by Matt Scheckner, Dave Olesnevich discusses how the strength of AI and targeting strategies is directly tied to the quality of data behind them. As advertising becomes more data-driven, learn how The Weather Company leads with trusted, high-quality data to create privacy-first, personalized campaigns that resonate with consumers. Dave will also highlight how weather signals deliver upon key marketer objectives such as emotional connection with key audiences.
Speakers
Key Takeaways
- Why the ultimate contextual targeting signal comes from Mother Nature
- A surprising use case of weather in connecting with consumer emotion and emotion-driven behavior
- Insights on balancing innovation with trust in modern, data-driven advertising
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