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How Media Has Changed Forever: Winning the Era of Fragmented Shopping
The fragmented media landscape, alongside consumer expectations that they should get everything at the precise moment of their need, has fundamentally changed the way that brands need to market to consumers.
With inflation, prices rising and channels like CTV emerging, marketers have to realize that it’s about connecting with consumers when and where it matters most throughout the purchase journey to drive success. The ability to do that in real time and optimize and measure in real time with the technology available today is table stakes.
A digital marketing expert, InMarket’s CRO Trina Rizzo brings 20+ years of experience in the industry, including leadership roles at InMarket, MaxPoint, CondeNast and TravelZoo. As CRO of InMarket, Trina has played a pivotal role in helping hundreds of leading brands create and measure powerful digital marketing experiences.
With inflation, prices rising and channels like CTV emerging, marketers have to realize that it’s about connecting with consumers when and where it matters most throughout the purchase journey to drive success. The ability to do that in real time and optimize and measure in real time with the technology available today is table stakes.
A digital marketing expert, InMarket’s CRO Trina Rizzo brings 20+ years of experience in the industry, including leadership roles at InMarket, MaxPoint, CondeNast and TravelZoo. As CRO of InMarket, Trina has played a pivotal role in helping hundreds of leading brands create and measure powerful digital marketing experiences.
Speakers
Key Takeaways
- As shoppers seemingly navigate multiple channels and visit more stores than ever before, brands must connect with consumers in real time when & where it matters most.
- Connected commerce is a hot topic and for good reason—always-on commerce audiences are taking the market by storm and driving real-world results.
- Advanced close loop measurement and optimization solutions finally put to bed the old age belief - “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
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