In today's data-driven advertising landscape, performance marketing has become a powerful tool for generating immediate results and driving sales. However, as brands increasingly focus on short-term gains, the long-term impact of brand building and upper-funnel performance is often overlooked.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives.
In today's data-driven advertising landscape, performance marketing has become a powerful tool for generating immediate results and driving sales. However, as brands increasingly focus on short-term gains, the long-term impact of brand building and upper-funnel performance is often overlooked.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives. Influential marketers and brands will share actionable insights on how they've successfully integrated performance media and brand advertising to achieve sustainable growth.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives.
In today's data-driven advertising landscape, performance marketing has become a powerful tool for generating immediate results and driving sales. However, as brands increasingly focus on short-term gains, the long-term impact of brand building and upper-funnel performance is often overlooked.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives. Influential marketers and brands will share actionable insights on how they've successfully integrated performance media and brand advertising to achieve sustainable growth.
Speakers
Key Takeaways
- Understanding the critical role of upper-funnel performance in shaping consumer sentiment, preference, and purchase decisions.
- Examining how brand awareness drives long-term success and complements lower-funnel performance.
- Uncovering strategies to measure and optimize brand impact in conjunction with performance metrics.
- Exploring the evolving landscape of retail media, sales, and the importance of a holistic approach to marketing.
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